I'm just starting out. Isn't it too early for brand positioning?

Interesting question. Here's what I often see: startups who skip positioning end up spending twice as much time and money fixing things later. They build websites, create content, start marketing - all whilst aiming at a blurry target. Getting positioning right early means everything else flows naturally. You know exactly who you're talking to, what to say, and how to say it. It's actually the perfect time, before you've built habits that are hard to change.