Make your impact impossible to ignore.

Making a real difference isn't about being the loudest or the flashiest, it's about being unmistakably you. I guide positive impact brands to make sure their entire visual communication works as one cohesive whole. This will help you build a brand that matches your impact ambitions.
Koffie van Kees
Brand Identity & Packaging

Currently working on

My approach focuses on three key elements working together as one. Strong on their own, but when they align properly, that's when your brand's impact really gets noticed.

Brand Positioning

When you know exactly what you stand for, everything else starts falling into place. Together we'll dig into your strengths, understand your audience properly, and identify the white space where you can own your corner of the market. By the end of the brand positioning process, you'll have rock-solid foundations for building your brand on. Valuable insights that will not only guide the following brand identity process, but one that makes all future business decisions feel like a walk in the park.

This is where everything starts: figuring out why someone should choose you over the alternatives. Sounds simple, but you'd be surprised how many brilliant businesses struggle to answer that question clearly. With our own brand positioning app we'll make this process refreshingly simple. In just a couple of hours, via a set of smart questions we'll unravel what makes you, really you.

Brand Identity Design

Building a visual brand identity that backs up every word. Now comes the fun bit: turning all that positioning clarity into something people can actually see and feel. This isn't about pretty pictures or following the latest design trends - it's about creating a visual identity that genuinely reflects who you are. Instead of starting with just a pretty picture, we start with what your positioning tells us. How can your logo capture what makes you unique? What colours reflect your personality? What typography matches your tone of voice?

The process is typically very collaborative, together we'll work to refine and perfect until everything feels spot-on. Because when your visual identity truly reflects your positioning, magic happens: people get it instantly, trust comes easier, and you start attracting the right kind of attention. By the end, you'll have a complete visual identity system that works across all media, accompanied by a comprehensive style guidelines on how to consistently use and incorporate your new identity.

Webflow Development

Need a website that matches you impact ambitions? As official Webflow certified partner, I design and build high-end websites and applications that do all the heavy lifting for your business. Lightning-fast, responsive design carefully crafted to reflect exactly what makes your brand unique.

Webfow has many benefits and offers immens flexibility to create truly custom experiences. And on top of that, once we hand over the keys, you can easily update your content yourself and keep things fresh without needing an external developer on speed dial.

Because of company policy we don't endorse individuals online. The fact that you were hired by The New York Times should suffice!
The New York Times